Robert Cialdini

Robert Cialdini is one of the best-known researchers on the topic of persuasion. He also has a book out by that same title: Influence: The Psychology of Persuasion.

Summarize some of the key findings/conclusions made by Cialdini’s research. In what ways has his research been criticized? What are some ways in which persuasion can be connected to social welfare and social change?


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