Task 1: Brainstorming, Nominal Group Technique and Consensus
4.1 Divide into small groups of five to seven persons. Select a group discussion leader and a person to
record responses. Use the brainstorming guidelines to conduct a five-minute brainstorming session on
the following topic. Your goal is to identify creative solutions to the problem:
Employees in large companies often complain that personal worth perception is low. They feel that the
company does not overtly reward them for their contributions and set procedures that allow them to be
most productive and creative.
4.2 Based on the problem given in 4.1, complete the following tasks:
a. Brainstorm how the company can reward efforts and increase the perception of personal worth
other than issuing pay increases.
b. Use nominal group technique to find the best solution to the employee personal-worth
perception problem. Consider the solutions from the brainstorming activity and select the “best”
solution from that set.
c. Use consensus decision making with the goal of selecting a solution to the employee personalworth
perception problem to which all members of the group can commit.
Task 2: Discussion on below mentioned case studies
4.3 Case Study: Storytelling (Source: IBM Knowledge Socialization Project, IBM Research.
Knowledge disclosure is a key way of identifying the organizational culture. Knowledge disclosure
techniques such as storytelling allow us to uncover knowledge in the context of its use. IBM views stories
as a powerful means of knowledge discovery and knowledge transfer. They are very good for conveying
complex messages simply. Storytelling is a unifying and defining component of all communities. Stories
exist in all organizations; managed and purposeful storytelling provides a powerful mechanism for the
disclosure of intellectual or knowledge assets in companies. It can also provide a nonintrusive, organic
means of producing sustainable cultural change. Storytelling is an excellent means of conveying values
and other complex tacit knowledge.
Stories are endemic within each and every organization. They should be fostered, leveraged, and
managed. We all tell stories in our daily work to share our experience and knowledge. Tacit knowledge is
the most powerful means of sharing knowledge, and this knowledge is usually shared through informal
networks. Organizations need to accept the fact that stories exist in their organization, identify the stories
that persist, leverage these stories to effect cultural change, and foster an environment conducive to
sharing knowledge and learning through stories. The best teachers, presenters, and knowledge sharers
tell stories naturally in order to convey learning points and share their experiences. Stories put the
knowledge in context and then make the learning memorable and the learning experience more
compelling. Failure stories, or lessons learned, help a community to learn from its mistakes.