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Kabani also recommends utilization of social advertising that she argues that will attract more customers and reach a wider share of market. She finally recommends that businesses should take advantage of evolving search engine marketing and integrate marketing activities for better results (Cho Web).

2. Another challenge is that the recommended techniques are available to everyone thus putting marketing at arms race where every business strives for the next edge over its competitors. High level of competition may be expensive and stressful because of the constant need of acquiring new machines and software as well as training employees on emerging practices.

3. Apparently, all marketers are gearing towards more efficient and most effective way of marketing, this may lead to homogenization in both products, and their style of promotion since replication is very easy in digital technology. This will therefore make it difficult for consumers to distinguish between products and enhance public pessimism regarding the process of